College of Humanities and Social Sciences

Joy Fraser presents at Edinburgh workshop on Scotland's Food and Drink

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Scotch Beef. Tastier than ever.

Folklore Studies faculty member Dr. Joy Fraser will present at a special workshop in Edinburgh, Scotland, this fall, focusing on media representations of Scotland's food and drink. The workshop, scheduled for October 24 at the city's Dovecot Studios, is entitled Beef, Beer, and Bannocks: Scotland's Food and Drink in Media and Marketing. Dr. Fraser's presentation explores themes of sex, health, and nation in Quality Meat Scotland’s popular Scotch Beef marketing campaign.

Hosted by the study group Food Researchers in Edinburgh (FRIED), the half-day workshop will also include presentations by Dr. Christine Knight (University of Edinburgh) on British travelogue cooking shows about Scotland, and Dr. Anna de Jong (University of Surrey) on the Scottish craft beer industry. The talks will be followed by time for a lively discussion on how Scotland's food and drink is represented in culture, media, and marketing - and why this matters.

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